An appealing website is the backbone of modern-day businesses. A website acts as a prominent tool to develop credibility, generate leads, build relationships, bridge communication gaps, and so on. To quote a comprehensive study, more than 80 percent of customers prefer navigating through a brand's website before engaging in any transaction. Take a pause and think for a moment; how much it would hurt a business if people have a hard time finding its official website. This is actually one of the biggest problems faced by contemporary organizations.
The bottom line being, just because you have a captivating website does mean people will start visiting it. You will have to make mindful efforts to promote your website. However, it is easier said than done because not many people know what goes into the effective marketing of a site. Are you also caught up in a similar dilemma? Well, fret not. We have you covered.
Our experts have compiled a list of pitch-perfect strategies that will do a world of good to promote your website. Without further ado, let's get to the bottom of these tactics:
SEO (Search Engine Optimization) is hands down the best way to dominate the online space. It helps your website to occupy the top position, which is equivalent to getting maximum eyeballs. The importance of SEO can be gauged from the fact that 90 percent of folks restrict themselves to the first page of search engine results. It simply means if you do not make it to the top slot, a vast majority of online users will never know about your existence.
One of the significant takeaways of SEO is that it does not cost a dime. So all the businesses can chip in and up their online game by a notch. At the same time, being absolutely free is also the factor that turns SEO very competitive. But do not assume you have to be a tech-geek to sail through such fierce competition successfully. Take the following measures, and you will end up becoming the blue-eyed-boy of every search engine:
Conduct vigorous keyword research: Keyword research reveals words that people use to find relevant information about your industry. As the definition hints, this process sets the tone of the SEO. So there is no way you can afford to go wrong here. Keywords are divided into multiple categories. Long-tail keywords, short-tail keywords, and trending keywords, to name a few of them. It is highly advisable to diversify your keywords as much as possible.
Publish superior content: When digital marketing newly popped up on the scene, Bill Gates famously rated content as its core feature. We should laud his foresightedness because content continues to take center stage to date. Search engines literally crave quality content. It bears worth mentioning you should come up with topics that naturally resonate with the specified keywords. Moreover, avoid integrating keywords more than the standard density.
Prioritize mobile-friendliness: As years slip by, the usage of mobile devices is marking an alarming uptick. Statistically speaking, mobile devices account for a staggering 60 percent of Google searches. The figure stresses it is a must for a website to be on top of mobile-friendliness to do well. If you are building up a website from scratch, opting for a responsive design will help optimize it for mobiles. Aside from that, you may also consider measures like blocking pop-ups, including viewport meta tag, and turning off autocorrect for forms to enhance mobile users' experience nearly tenfold.
Improve website speed: A slow website comes across as one of the biggest annoyances. It multiplies the bounce rate like anything. Since user experience gets a huge hit due to the sluggish speed, Google has started rewarding sites with lightning-fast speed. As a rule of thumb, your web pages must load within 2 seconds to get an SEO boost.
Nothing to take away from SEO; the process could take months before a website makes its way to the first page. If you want immediate limelight, Google ads could be your dependable shoulder to get the job done. The main Types of Google ads include search ads, display ads, and shopping ads.
All these ad types provide immense flexibility to engage existing and potential customers. For example, you can share ads during the hours when Google is keeping up with unlimited visitors. It will drastically increase the chances to reap extraordinary ROI.
Additionally, Google ads can give you a clear picture of customer insights such as demographics, gender, devices, interests, and so forth. These details will help you come to terms with what is working and what is simply missing the mark. That way, you can revisit marketing strategies and accommodate them accordingly.
Unlike the common belief, Google ads are not as expensive. So you do not necessarily need to have deep pockets to take to acquire this service.
When social media platforms became mainstream, several marketers thought the days of email marketing are numbered. The time has unfolded that they could not be further from reality. Email marketing is still pretty much alive and kicking. If anything, its graph has been gradually moving upwards with the passage of time.
The current crop of consumers likes to be pitched multiple times before engaging in a transaction. That is where email marketing could do its magic to promote your website. Apart from launching promotional campaigns, emails are a solid medium to include links of helpful content and lure readers into clicking them.
It is pertinent to mention people are dismissive of emails that fall short of personalization. Hence, gather an abundance of information about current and potential customers and integrate it into the copy.
Quora is a very famous question-answer platform. The website was launched in 2009. Over one decade down the line, it has been on the constant rise. Realizing your head might be buzzing up with the question, "how Quora rolls into action to promote a website?" we would like to cut the chase and come to the point right away.
Basically, Quora allows you to ask questions or answer them. The best thing about Quora is that it represents almost all niches and creates a level playing field for everyone. Having said that, just making an account on Quora and going about randomly will not produce worthwhile results. You must be a smart operator to extract the maximum juice out of this platform. Here are a few tips to get things started:
Nail right questions: You can correlate this strategy to guest posting. Narrowing down your focus to appropriate questions will take you to the targeted audience. In all likelihood, you may find numerous queries overlapping with your niche. In that case, cherry-pick the ones that can portray you as an authority among readers. You should also pay attention to the date when a specific question was posted. If the question has been outdated and does not seem relevant anymore, you are better off moving on to the next one.
Play around the formatting: Many well-researched answers go down unnoticed on Quora due to their bog-standard formatting. Understand, online readers have a habit of skimming through the text. Thus, make it a point to incorporate sub-headings, italics, pictures, etc. These elements will make sure your content appears easy on the eye.
Mention competitors: Mentioning competitors serves two purposes. Firstly, it creates a strong impression that you are not holding grudges against your rivals. Secondly, you expand your network among like-minded people, paving the way for more collaborative opportunities in the future.
Not long ago, social media was considered as a tool to merely while away the time. But it has lately emerged as a great place to promote your website. What gives social media sites an edge is a fact that they boast a myriad of traffic. Following a recent report, roughly 60 percent of the world�s total population actively uses social media. This is a staggering number, to say the least. It effectively means you can find the relevant audience on Facebook, Twitter, LinkedIn, and Instagram to promote your website.
Depending on the social media platform, the promotion strategy could vary. For example, if you are using Twitter, sharing your followers' retweets would be an excellent tactic to bring you into the spotlight. In the like manner, if you want to use Facebook to promote your website, putting a screenshot of a customer review on your official Facebook page might suffice for unbound attention.
If you know how to craft top-class content, guest blogging could turn out to be the best bet to promote your website. Most individuals and companies submit their content without conducting even moderate research. That is a flawed strategy. You should only prefer guest blogging sites that stand in line with the respective industry.
In case you do not want to write a new post, you may consider the option of beefing up the outdated content that is already available on the guest blogging website.
So you are done creating a magnificent website. Congratulations! But your job does not end there. It is about time to promote it. We have enlisted some of the easiest and finest techniques to do that. If you firmly walk the tight line of these tactics, you cannot set a foot wrong.