Google keeps revamping factors that influence the ranking of a website. For example, back in the day, marketers would unnecessarily pepper the content with high-search volume keywords and clinch the top position. But that is not the case anymore. Search engine algorithms do not have high regard for this strategy anymore. Worse yet, keyword stuffing is viewed as a black-hat practice. However, some SEO techniques have not lost their luster over time; getting high-quality backlinks is undoubtedly one of them. Any conversation about SEO ultimately boils down to Backlinks. It pretty much sums up their importance.
If you are new to the SEO world, you may wonder why search engines emphasize acquiring high-quality backlinks. Well, basically, backlinks sketch out a picture of your website with regard to authority, trust, and confidence. Having an abundance of backlinks makes a website look more credible in search engines' eyes, which rewards you with a better ranking.
A recent study has reported that backlinks are amongst the top three ranking pillars. According to digital marketing nerds, these factors will dominate the SEO for the foreseeable future. After reading this, any marketer worth his salt would be itching to accumulate as many backlinks as possible. But we would recommend you map out a comprehensive plan before getting on with the venture. That way, you are more likely to stumble upon high-quality backlinks.
Try walking the tight line of the following tips and, rest assured, high-quality backlinks will keep falling your way:
There is no getting away from the fact that people are head over heels in love with visual marketing. It particularly stands true for the younger generation. That said, the written content is still capable of hitting the nail on the head. You can engage readers with blogs, whitepapers, case studies, etc., and utilize them as a tool to get authoritative backlinks.
It is pertinent to mention that readers' attention span is squeezing with the passage of time. Therefore, writing content with the old school mindset might not yield the desired results. Here are some of the tried and trusted ways that will help you to come up with content worthy of getting maximum backlinks:
Every once in a while, we all click on a link that takes us to a "404 error page." This is exactly what a broken link looks like. These links hamper the user experience and make it difficult for the search engine to crawl the website. Therefore, ideally, every individual or organization would want to get rid of them at the earliest.
You should identify a broken link and subsequently connect with the website owner to replace it with your content. More often than not, such collaborations work out well because they offer a win-win scenario for both parties.
It is not uncommon for even top-class websites to have broken links. Hence, you can get high-quality backlinks by smartly subscribing to the broken link-building technique.
In the initial days of the Internet, you could elevate a website to a decent ranking without talking to anyone. It was largely because Google would not take notice of low-quality forum backlinks. But algorithms have been modified now to a great degree.
Today, Google does not give too much weightage to below-par backlinks. You must obtain high-quality backlinks to move the needle in the right direction as far as SEO is concerned. One of the best ways to achieve this objective is to connect with businesses on a similar trajectory. Remember, patience is key here. Things will not turn around overnight. But, if you show persistence, it is just a matter of time before you get overwhelmed with high-quality backlinks.
You can readily come across marketers who strongly advocate that guest posts have outlived their peak. To us, this claim seems far off from the ground realities. Indeed, the guest posting barely gets as much spotlight compared to the past. But that does not make it any less lethal.
When guest blogging websites accept your post, they allow you to add a link in the author bio. This is as easy as it gets. But there are many savvy marketers who end up receiving an influx of high-quality backlinks in exchange for one guest blog. Wondering how do they do it? Read on to find the answer:
Every company must keep an eye on its competitors. The move becomes even more mandatory if you have just stepped into a business and are falling short of the exposure. Here are two go-to ways to keep yourself updated about competitors' link-building strategies:
The popularity of testimonials is virtually going through the roof. It is becoming a prevailing norm among customers to dive into testimonials before buying a commodity. Under the finding of a well-documented study, more than 80 percent of people have faith in online reviews. Thus, many online websites would be happy to link back if you can share a happy experience related to their product or service.
Depending on the scale of the business, your company could be at a radar of regional or international news outlets. They publish product reviews, customer experiences, gross revenues, and so on to inform the general public. Unfortunately, most of these brand mentions do not get linked to the official website.
You should identify unliked brand mentions right off the bat and request links. Again, you can count on reliable software to know who is talking about you.
The skyscraper technique is lurking around the horizon for quite some time. That said, many people still do not know what it entails. To give you a better sense of the skyscraper technique, we will break it down into three parts:
I. Unearth content brimmed with numerous backlinks.
II. Create its superior substitute.
III. Promote it.
The best thing about this technique is it hinges upon the fundamental human tendency to opt for the best. If you manage to convince others why your piece of writing is superior to the original one, they will throw all their weight behind it.
Contrary to the common assumption, collecting high-quality backlinks is not an overtly daunting task. It is quite a doable job, even if you do not happen to be a tech-geek. As mentioned above, there is no shortage of clever stunts to earn high-quality backlinks. You have to cherry-pick the one that gets the job done for you.