Google Core Updates. Google makes a multitude of changes on a daily basis, most of which are barely noticeable. Core updates, on the other hand, are more noteworthy changes as they have broad effects on their search algorithms and systems. These core updates are issued by google in the best interests of the internet community and its netizens. They are designed to improve the experience for the general internet user and make their life easier in general. Such updates usually have a wide-ranging and notable effect across the web and in general take a few weeks (usually 1-2) to completely take effect.
Though not exactly the intended effect, one of the consequences of a Google Core update is that they usually have an effect on websites’ ranking results that can be rather widespread and leave some websites ranking lower (or even higher) in Search Engine results than they previously did. In order to adjust to the landscape of the internet after a Google Core update drop, it might be necessary for website owners and webmasters to re-evaluate their website content and conduct SEO update activities in accordance with the new search engine evaluation parameters.
Following a Google Core Update, it is advised that one conduct an SEO update audit of their website to evaluate the quality, relevancy, and authenticity of their website content in particular. The reason you want to make sure all your content is up to spec (especially with regard to the revised and updated content evaluation standards that are most likely a part of the new core update) is that you want to make sure your content is of the sort that information consumers are currently looking for, as per Google’s re-evaluation of peoples search parameters and criteria based on all the millions of daily searches that they have aggregated and drawn their conclusions from to build the latest Core Update.
One thing to be clear about here though is that just because a website performs less well in search rankings after a Google Core Update does not mean that the content was low-quality, poorly written, or irrelevant. Neither does it mean that the content was disingenuous. The reason you would want to re-evaluate the content and background workings of your website, following a Google core update, via an SEO update audit is because of how Google’s systems assess web content overall on every website after a core update. The way that Google’s updated systems evaluate websites and their content following a core update simply reflect the current search habits of today’s internet user as they have evolved to be.
In summation, what we are trying to say is that it is imperative to keep your content relevant and current no matter how well-written, thoroughly referenced, and relevant it may be. People’s tastes and preferences in this day and age are ever so fickle and change at the drop of a hat. If google can readjust its algorithm to better suit them via a Google Core Update, then the least we can do is conduct an SEO update and cater accordingly with our content. To draw a closing parallel with the English language, if we didn’t adapt written and spoken language to change our ever-evolving needs and requirements like google does with its updates, we would most likely still be speaking Shakespearean English! (TWC 573 words)
Get Free Consultancy